O público são designers que desejam dominar os conceitos da profissão e entender, de fato, como funciona o design. O Leiautar ensina a pensar e seu propósito é mostrar que o design está em tudo e é para todos.
Leiautar was born in 2016 as an immersion course in design with theoretical basis for designers who had no training or wanted to retrain. In 2020, the course had its first online class and since then, it has developed several other arms within the project. The audience is designers who want to master the concepts of the profession and understand, in fact, how design works. The Leiautar teaches how to think and its purpose is to show that design is in everything and is for everyone.