Sobre
Criada por um mineiro que se mudou para Goiânia, a Fino Forno nasceu com o slogan “a receita é mineira, mas o queijo é goiano”. A marca valoriza produtores locais, usando sempre o queijo da região. No modelo B2B, fornece alimentos congelados para padarias e lanchonetes, levando aconchego e nostalgia em cada receita.
Desenvolvemos o naming e a identidade visual da Fino Forno. A marca precisava ser comercial e acolhedora, unindo o ícone do forno, cores terrosas e tipografia clássica para traduzir tradição com proximidade.
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About
Created by a Minas Gerais native who moved to Goiânia, Fino Forno was born with the slogan “the recipe is from Minas, but the cheese is from Goiás.” The brand values local producers, always using regional cheese. Operating in a B2B model, it supplies frozen foods to bakeries and snack bars, bringing comfort and nostalgia to every recipe.
Created by a Minas Gerais native who moved to Goiânia, Fino Forno was born with the slogan “the recipe is from Minas, but the cheese is from Goiás.” The brand values local producers, always using regional cheese. Operating in a B2B model, it supplies frozen foods to bakeries and snack bars, bringing comfort and nostalgia to every recipe.
We developed the naming and visual identity for Fino Forno. The brand needed to be both commercial and welcoming, combining the oven icon, earthy tones, and classic typography to convey tradition with a sense of closeness.
